Google’s been very busy, email-wise.
Tabs, Image caching and, disclosed in San Francisco last week, two new features: a button that allows people to ‘Unsubscribe’ right at the top of marketing emails sent to Gmail addresses and a feedback loop… for M3AAWG members only, such as CakeMail.
Adding the unsubscribe button is a way to provide recipients with a clear, easily identifiable way to remove themselves from a specific list without the need to look for the fine print. Ultimately, it won’t affect legitimate senders who already include an unsubscribe link.
Like most Gmail changes, it’s being rolled out, and the sender has to have a “List-unsubscribe” header. Continue reading “News: Gmail’s unsubscribe button and Feedback loop” »