Permission, and how it’s defined, is the big difference between CAN-SPAM and the Canadian Anti-Spam Legislation (CASL).
CAN-SPAM allows you to purchase a mailing list and send to the people on that list, so long as you provide them with an unsubscribe mechanism. On the other hand, CASL requires that you be able to prove that the people you’re sending emails took a specific action that gave you permission to contact them.
CASL further differentiates between two types of permission: Express consent and Implied consent. Continue reading “CASL: Examples of Express and Implied Consent” »