The new Canadian Anti-Spam Legislation will be coming into force in just a few short weeks.
Even if you aren’t in Canada, the law affects your business if you have people accessing their emails in Canada.
If you have any questions about how it can affect your business, we’ve got the answer in our latest publication: “CASL: A guide to understanding Canada’s New Anti-Spam Legislation”, now available.
The primary focus of the law is Consent. CASL requires that you be able to prove that you have obtained consent from your contacts, by either asking them (and keeping proof that they said “yes”), or through an existing relationship. Examples of consent are listed on page 9 of the guide.
Coming into force
CASL will come into force July 1st, 2014. At this point, you must comply to all the requirements of CASL, or risk the penalties (listed on page 16 of the guide)
You have until July 1st, 2017 to obtain express consent from existing contacts on your list – one of the recommendations you’ll find on page 14 of the guide is to use the time to send out a reconfirmation campaign.
Private right of action
On July 1st, 2017, a Private right of action will be enacted, which differs from the US where the only penalties are fines (more information on the differences between CAN-SPAM and CASL can be found on page 8 of the guide).
For more information
More information on the law can be found in our whitepaper: “CASL: A guide to understanding Canada’s New Anti-Spam Legislation”
Read it online | Download