In 2011, Kevin Huxham, CakeMail’s very own DoD (Director of Deliverability), wrote this article highlighting best practices for the Holidays. We’ve updated the article – mostly adding links to other articles we’ve written recently – but the advice is timeless… and worth the read to jog the memory!
Don’t you just love the Holidays? I don’t.
Well, I do love the holidays really, but the truth is that for email delivery folks it’s a very stressful time of year. Not only do email volumes go through the roof, but people seem to forget (or ignore) some basic rules of email marketing that they wouldn’t otherwise think of doing throughout the year.
Because the lure of sending email to as many people as possible to increase ROI is just too good to pass up this time of year, typically good senders can sometimes turn a blind eye when it comes to best practices. They reactivate inactive users, they use lists that haven’t been sent anything in months, they send 5 emails a week instead of the usual 1 etc, etc. Continue reading “Blacklist Friday” »