As a marketer, you already know: email marketing is hotter than ever. Study after study shows that consumers still rely on email, they’re just using it differently. Get ready for some statistics that will make you fall in love with email marketing all over again.
Photo: Benchmark, by flickr member Tim Green
Email marketing is alive and kicking
We’ve all heard the stories. Tales about about how no one uses email anymore, about how entire organizations have implemented collaboration systems that render the inbox obsolete. The kids on Snapchat tell one another that email is for old people, and your friends stay in touch via chat and social platforms.
Every platform has a purpose. We may not use email for absolutely everything anymore, but it remains a big part of our lives. In the midst of all of these changes, email has prevailed and reinvented itself.
The inbox has reinvented itself
We may use email differently, but it remains a key part of consumers’ day to day. We rely on email to keep track of our purchases, our bookings, and our itineraries. And we ask for our favourite brands to send us shiny updates, so we know what’s on sale and when that new item is hitting the shelves.
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