Across the North American hemisphere, a warmer wind is blowing. The snow is melting and there’s mud everywhere.
No more bulky coats, thick boots and layer upon layer of drab-coloured sweaters! Bring on the colour and the broderie anglaise blouses.
As I’m going through my lovely clothes, it struck me: while the “flavour of the season” colours are the exciting, albeit short-lived, items in my closet, I rely on my basics to get me by year round. My white and black camis; the charcoal trousers and quintessential jeans.
Kind of like your website, and the role that email plays in your overall marketing mix.
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