Imagine, for a moment, that you’re sitting in your car. It’s a long drive, so you have the radio on. A song comes on and it’s great. You love it. You can’t wait to hear who the band is.
Maybe you’ll check out their YouTube or Facebook page.
Maybe you’ll buy their album.
Maybe you’ll buy tickets for a concert.
But you have to wait, and wait, and wait to hear the band’s name. By that point, your interest fizzles and you no longer really care.
Continue reading “Fizzling” »