Across the North American hemisphere, a warmer wind is blowing. The snow is melting and there’s mud everywhere.
No more bulky coats, thick boots and layer upon layer of drab-coloured sweaters! Bring on the colour and the broderie anglaise blouses.
As I’m going through my lovely clothes, it struck me: while the “flavour of the season” colours are the exciting, albeit short-lived, items in my closet, I rely on my basics to get me by year round. My white and black camis; the charcoal trousers and quintessential jeans.
Kind of like your website, and the role that email plays in your overall marketing mix.
Updating you website or writing your next newsletter may not seem as fun as pinning something on Pinterest, commenting on Reddit, Tweeting or posting on Facebook, but they get you through the year, year after year.
While social media is an ever-evolving channel, your website and emails are the constant means by which you can get your message across (and with a 40:1 ROI, email marketing’s a bargain). They’re a backbone upon which you can steadily build your other platforms.
The trick to making your basics work relies in part on adding great accessories so that your look always seems new and fresh.
Even if your jeans are 5 years old.