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Email marketing for small businesses

Why You Should Never Use a noreply@

Posted on August 10, 2010
Kevin Huxham

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Email Marketing
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  • Dror Zaifman

    Your post hit it right on the head in regards to the no-reply address. Not only is it not professional but can also be confusing for customers who may want to get in touch with the company sending this email.

    From a customer point of view it looks like the company doesn’t want any contact with their clients as they do not want anyone to reply. If nothing else, it makes the customer question the relationship they have with the brand.

    Unfortunately I have seen many big brand including Google and affiliate network Pepperjam use the no-reply option.

    Hopefully these same companies using the no-reply option will one day hire a smart email marketing manager that can convince them this is a bad idea and the reasons why they need to change their ways.

  • Brian

    You are only somewhat correct. Certain systems that generate emails (based on events) that users may often be linked to should generate a NOREPLY email. In addition, medical notifications that are non PGP based relaying appointment information should be set as NOREPLY as well. If not, the user may attempt to send unencrypted medical information across. If this is this case, this can compromise one’s identity.

    While as a marketing tool, I agree in principle, however, there are situations that dictate using a NOREPLY. And because of this, 99% of spam filters will NOT mark the noreply as spam.

  • Kevin

    Dror – Thanks!

    Brian – Thank you for your feedback. I do not mention anything about content filters or sending transactional emails in here, but it is important to make that distinction. I appreciate you bringing it up!



  • budda

    Doesn’t using a noreply@ also help avoid receiving a barrage of our of office, auto replies, and bounce back messages to some poor humans mailbox?

    • Francois Lane

      Yes, but this is part of the game. You don’t have to have these emails go to a personal inbox, but an inbox that will be at least periodically reviewed. Plus, you should not receive the bounce back messages as these are handled by your email service provider.

  • Mark

    Here’s another reason not to use No-Replies: A company emailed me an invoice
    with reference numbers in the subject line. After getting a no-reply bounce, I found another email address with which to contact them but my subject line was different, perhaps wasting time for them as they would need to look up the reference numbers.

  • Tim

    I’ve only ever used noreply as a catch-all for spam or for internal alert emails to the webmaster account. It makes much more sense to use (at the very least) the generic company contact email address for anything sent to customers.

  • NoReply@

    This is so funny because I recently got sent a link to a website called noreply@ that gives it’s users free noreply@ email addresses as a way of avoiding spam.

    It is great for situations like this when you don’t want to use your real email address and it gets much less spam than a normal email.

    You don’t use it for sending email, just for when you have to give an email you can verify. And it actually works so far. I just used it here lol

  • Christopher

    There are INDEED uses for noreply addresses.  The article was obviously written by someone who’s never run a userforum with mandatory registration.

    Spammers find forums and invaluable for spreading their garbage, and often register with bogus addresses, even if its clearly stated that email verification is part of the registration process.  When the system sends out the verification email, it gets bounced back with a non-legit email addresses is used.  And guess who it goes to.. usually the mail administrator for the server.

    I got inundated by hundreds undeliverable messages until I started using noreply as a blackhole reply address.

    So, noreply does have uses, but I agree, it’s not very professional to use it in a commercial setting.

  • Vlad

    I think noreply does have its uses for cases where you don’t want/need feedback such as account registration, newsleters, private message notifications, forum reply notifications etc.

  • Dewint2

    Good site I’m glad to see someone fighting back I sign up for Alexa search engine, I got my name, address, and phone number posted all over the internet, This is a good way to get someone hurt or killed. Today I received an email form Noreply wanting me to paste there code in my browser.  This is nothing but spyware. And when there in your browser they can watch every key stroke. Like the password to your banking account. Kevin if I can help email me I’m also making web page to warn people. 

  • kishore


  • ultan

    another reason not to get involved is their chat sites. i joined myyearbook.which is a norply site. my myyearbook account is constantly being captchad. plus its constantly being phished and locked. the password is also changed every time its locked. i also get emails constantly if some stupid person uploads a photo of themselves i get that email. it distracts me from more important emails i need to read. i bet theres some things happening to my email account that i dont know about too. if they lock my account again i’ll be on the verge of sueing

  • Kevin

    This author knows nothing. What a dumb head.

  • Tiago Martins

    Great, thanks for this article Kevin, you made my day ;)

  • sr9yar

    this is stupid
    why have i just wasted 3 minutes of my life on this crap

  • Tahani

    what i can do to get rid from norply address

  • Wesley Daniel Whitaker

    simple fix. use a support@domain for all your registrations etc. then as a part of your registration process force the users to verify their email address in a welcome email you send them on registration. on your userforum sites only allow access to users that have verified their email. this means that 1. they cant use fake email addresses to access your site and 2. you will only have verified email accounts on your system.

    then when your team that monitors support@domain gets a “email does not exists” replies they immediately delete the user account from your system. alternatively you can automatically delete unverified users from the system after say a month. if you are worried about spam. you are no less in danger from it even if you have a support@domain and a noreply@domain, as any malicious user can assume you have a support@domain.

  • ~ RisaXSeph ~

    But getting 2000 of those when you have a PAID support staff of 1 really does break any sense of business productivity. Case in point a forum I ran had 8000 spam registrations in a period of 2 months… Understand the point of a no-reply in that situation. For most companies a human has to look through actual legitimate support requests; say a spam company sends in 2000 of those in a day… Welcome to productivity hell!

  • itok

    please help me if email is an indication of fraud? email
    Dear Beneficiary, I am Mr. .Kian Brandon Manager of Claims Department
    with a bank here in London, United Kingdom. I wish to notify you that
    you are clear to claim the total sum of Twenty Million Five Hundred
    thousand British pounds in the codicil and last testament of a deceased
    customer (Name now withheld for security s good). Kindly Contact me for
    more details via my private e-mail address:
    Yours faithfully, Mr .Kian Brandon