With the increased number of emails hitting our inbox this season, we figure it’s high time time to share some holiday season and sale newsletters that gave us a happy glow.
Marketers frequently break the mould for sale emails, creating bold messages with simple graphics. Holiday emails, on the other hand, are all over the map. Some are sentimental, while others look like garish holiday catalogues.
Photo by flickr member Hiro – Kokoro☆Photo
Given how crucial holiday emails are to generating seasonal sales, we recommend going with what has historically worked best for your audience. If you’re audience likes tacky, roll with it. If they don’t, turn out something that you know will resonate. Your takeaway: email content doesn’t have to contain the usual holiday themes to push subscribers’ warm and fuzzy gifting buttons.
The bulk of holiday emails we’re seeing are image-oriented, emphasizing big, shiny jpegs over text. We want to remind you that text in emails is also very important; HTML emails that include a few sentences HTML text will improve your deliverability. But popular holiday content is traditionally more about quickly getting your products in front of subscribers to elicit a quick response. As a result, best practices are often sidelined.
Below, we’re sharing some of the holiday and sale season emails that made our hearts beat a little faster. Continue reading “Email creative we ♥, holiday edition” »